An exploratory study on elements of video content used in corporate profile

Ab. Baharudin, Danial Azri Hisyam and Mohamed Ghazali, Nabila Aimi and Mohd Lazim, Nur Aniza (2025) An exploratory study on elements of video content used in corporate profile. Idealogy Journal, 10 (2). pp. 19-33. ISSN 2550-214X
Identification Number (DOI): 10.24191/idealogy.v10i2.729
Abstract

Finding the essential components of the video content used in corporate profiles is the goal of this exploratory study. The study uses a qualitative research methodology by using content analysis to examine a sample of corporate profile videos from different industries. The study discovers that systematic analysis of existing video content used in corporate profiles by collecting a representative sample of corporate profile videos and examining their elements, such as title, date, length, views, illustration style, element of design, type of video, and principle of motion are the most frequently used video content elements in corporate profiles. The study also identifies by selecting a few organizations with well-executed corporate profile videos and conducting in-depth case studies. Analyze the videos' elements, the organizations' goals, the target audience's reactions, and any available performance metrics. According to the findings, corporate profile videos are crucial in developing identity reputation, and by including elements, the values of the company can be effectively communicated.

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