Abstract
Finding the essential components of the video content used in corporate profiles is the goal of this exploratory study. The study uses a qualitative research methodology by using content analysis to examine a sample of corporate profile videos from different industries. The study discovers that systematic analysis of existing video content used in corporate profiles by collecting a representative sample of corporate profile videos and examining their elements, such as title, date, length, views, illustration style, element of design, type of video, and principle of motion are the most frequently used video content elements in corporate profiles. The study also identifies by selecting a few organizations with well-executed corporate profile videos and conducting in-depth case studies. Analyze the videos' elements, the organizations' goals, the target audience's reactions, and any available performance metrics. According to the findings, corporate profile videos are crucial in developing identity reputation, and by including elements, the values of the company can be effectively communicated.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Ab. Baharudin, Danial Azri Hisyam 2021875526 Mohamed Ghazali, Nabila Aimi nabilaaimi@uitm.edu.my Mohd Lazim, Nur Aniza 2021875526@student.uitm.edu.my |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Corporations P Language and Literature > PN Literature (General) > Motion pictures |
| Divisions: | Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Art and Design |
| Journal or Publication Title: | Idealogy Journal |
| UiTM Journal Collections: | UiTM Journals > Idealogy Journal (IdJ) |
| ISSN: | 2550-214X |
| Volume: | 10 |
| Number: | 2 |
| Page Range: | pp. 19-33 |
| Keywords: | Exploratory study, Elements of video, Video content, Corporate profile |
| Date: | September 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/124813 |
