Halal tourism: An integrative review of concepts, challenges, and future directions

This study emphasizes the imperative of global standards in halal tourism as practice differs widely due to varying interpretations and applications. This study explores the possibility and limitation of creating standardized procedures in addressing the growing Muslim travel market and enticing non-Muslim tourists with moral and sustainable experiences. Literature points to notable developments, particularly in providing halal-certified food, prayer facilities, and culturally acceptable accommodations. Disparities in definition and usage of "halal" remain a real barrier to standardisation. Following industry data and case studies, the research establishes that countries having sound halal standards and well-established global networks are more adept at bringing crowds of tourists as well as pushing sustainable development. It is proposed that one universal system needs to be put in place to enhance credibility, service quality, and cross-cultural appeal. The study focuses on Islamic-non-Islamic cooperation, investmentfriendly infrastructure for halal, and ethical and sustainable values promotion for halal tourism. Future studies would build on these themes by examining the effect of technological innovation and halal certification on tourist preference and destination competitiveness. Stakeholders and policymakers would be informed by the analysis while crafting a harmonious, inclusive halal tourism model integrating economic and cultural aims.