Abstract
The research design process of a qualitative study begins with the philosophical assumptions that the inquirer makes (Creswell, 2007). Creswell (2007) discusses five philosophical assumptions. The first five assumptions are related to ontology assumption (what is the nature of reality); epistemology assumption (what is the nature of knowledge); axiology assumption (what is the role of values); rhetoric assumption (what is the language of research); and methodological assumption (what is the research process). In general, compared to other concepts, the idea of research questions aligns with a broader range of ontological and epistemological presuppositions (Mason, 1997). All methods of conducting social science research, according to Burrell and Morgan (1979), which are referenced in Morgan and Smircich (1980), argue that all approaches to social science research are based on interrelated sets of assumptions regarding ontology, human nature, and epistemology. Ontological assumptions deal with the nature of existence and are concerned with discerning what is 'real’ (Ryan, Scapens, & Theobald, 2002). It is about the views that different people hold about human beings and their world (Morgan & Smircich, 1980). Chua (1986) defines ontological assumption as the belief about social reality within the continuum of the subjective-objective dimension (Morgan & Smircich, 1980; Hassard, 1991). From the objective approach, reality is considered a concrete structure, as argued by Morgan and Smircich (1980), “the social world is a hard, concrete, real thing ‘out there’, which affects everyone in one way or another” (p. 495), and the activities are assumed to be governed by the general law of nature. It suggests a tangible, observable reality that can be studied through empirical means. From this perspective, researchers may prioritize methods such as structured observations or statistical analyses to uncover underlying patterns and regularities in social phenomena. In contrast, from a subjective approach, reality is considered a projection of human imagination, which exists only in the individual consciousness (Morgan & Smircich, 1980; Hassard, 1991). This approach does not permit the possibility of empirical research but rather requires the researcher to try to capture the imagined events of the practitioners’ world. Hence, to understand and gain insights into the phenomena, the researchers need to communicate or should have a social interaction with the people in the organizations who are the actors of the social world. For qualitative researchers adopting a subjective stance, the focus shifts towards capturing the diverse perspectives and meanings attributed to phenomena by different individuals or groups (Chua, 1986). This approach may involve methods such as in-depth interviews or participant observation, which aim to explore the lived experiences and subjective realities of research participants (Ryan, Scapens, & Theobald, 2002)
Metadata
| Item Type: | Article | 
|---|---|
| Creators: | Creators Email / ID Num. Yusoff, Ruslaina UNSPECIFIED Abd Rahman, Shariful Amran UNSPECIFIED | 
| Subjects: | B Philosophy. Psychology. Religion > BD Speculative Philosophy > Ontology H Social Sciences > H Social Sciences (General) > Research > Methodology | 
| Divisions: | Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Accountancy | 
| Journal or Publication Title: | Accounting Inkwell Quarterly | 
| ISSN: | 3030-5098 | 
| Volume: | 1 | 
| Number: | 1 | 
| Page Range: | pp. 26-27 | 
| Related URLs: | |
| Keywords: | Knowledge, Social sciences, Qualitative research | 
| Date: | 24 April 2024 | 
| URI: | https://ir.uitm.edu.my/id/eprint/123786 | 
 
				
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