Tempo.co's role in public participation: framing related to the 2024 presidential election

The role of social media is becoming crucial in the context of the 2024 presidential election, especially Instagram, Facebook and X (formerly Twitter). Instagram is predicted to have a significant impact on public participation in the 2024 presidential election due to its rising use across society, particularly the younger generation. In the context of politics, Instagram is not only a platform to share photos and videos, but also a platform to hold discussions, express opinions and gain political support. Tempo.co is one of the leading online news portals in Indonesia that has a wide coverage of news, from daily news to in-depth coverage on issues related to politics, economics, culture, and society. Thus, this study aims to explore Tempo.co’s role in public participation, focusing on the framing in its Instagram posts related to the 2024 presidential election. This study employed a qualitative content analysis to analyze and interpret the content of Tempo.co's Instagram posts related to the 2024 presidential election. The analysis revealed that Tempo.co has presented a variety of content related to the 2024 presidential election, ranging from breaking news coverage to exclusive interviews and political analysis. Due to its innovative and distinctive news strategy, Tempo.co is able to attract a large number of readers, especially among Millennials and Generation Z who rely on social media for information.