Political participation of supporters of candidate 01 in the 2024 presidential election: a study of the “@aniesbubble" account

In today's era, media has transformed into a primary aspect inseparable from human life, impacting not only entertainment and private life but also political aspects. Specifically, in the political realm, especially during elections, social media serves as a platform for individuals to express support in the contestation for power. Social media not only provides a space for individuals to express support but also acts as a tool for mass mobilization by creatively marketing political participation to the public during elections. In the 2024 Presidential Election, there is an intriguing phenomenon regarding the political participation of supporters of candidate 01, utilizing digital media and shared hobbies as a campaign tool to encourage individual participation. This study aims to delve into the phenomenon of voluntary political participation in the 2024 Indonesian Presidential Election, initiated by the Aniesbubble account, which leverages the Twitter platform to promote and endorse political participation by supporting a specific candidate. The method used is a qualitative research approach, aiming to explore and describe a phenomenon. Data was collected through interviews and social media content analysis. Respondents sampled in this study were individuals involved in voluntary political participation through the Aniesbubble account. The results show that Aniesbubble's political participation encouraged massive political participation from the public, particularly Gen Z, in the 2024 presidential election.