D' Sajla

Mohd Badrul, Nurdiana Syahira and Fadzle, Fareen Nuralisa and Zulkipli, Nurfithriah and Mohd Ghazali, Nur Aliah and Azaman, Nurul Anis Afiqa and Omar, Afiqah Hanani and Amir Hamzah, Nur Asyiqin (2015) D' Sajla. [Entrepreneurship Project] (Unpublished)

Abstract

D' Sajla is a Small Medium Industry (SMI) company whose main product is the sale of praying mats. The company's strategy is to identify and target areas with high demand through surveys, personal observation, and interviews. D' Sajla aims to attract customers by offering creative and innovative designs, making the modification of the praying mat a central competitive strategy. A key objective and priority for the company is providing excellent customer service, which includes maintaining good customer relations through continuous communication and receiving feedback. The company is composed of seven members, each possessing specialized skills in various fields, such as accounting, human resources, and marketing. D' Sajla believes that the team's talent and creativity, coupled with teamwork, discussion, and commitment, are the essential keys to achieving the company's goals and overall success.

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Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohd Badrul, Nurdiana Syahira
2013481902
Fadzle, Fareen Nuralisa
2013200906
Zulkipli, Nurfithriah
2013612946
Mohd Ghazali, Nur Aliah
2013441668
Azaman, Nurul Anis Afiqa
2013258746
Omar, Afiqah Hanani
2013663252
Amir Hamzah, Nur Asyiqin
2013238186
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Textile industry > Malaysia
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Small Medium Industry (SMI), Praying mat, Product innovation, Target market, Customer service, Teamwork, Competitive strategy
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/123553
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