The restriction towards international celebrities' performances in Malaysia and the implication towards Malaysian tourism

This research explores the implications of restrictions on international celebrities' performances in Malaysia and the implications on the nation's tourism and cultural identity. Rooted in Malaysia's commitment to Islamic and conservative values, these limitations often correlate with global entertainment practices, which resorts to creating chaos. qualitative content analysis method is the method for this research, where this research explores cases where international artists faced performance bans or restrictions due to issues such as LGBT advocacy, religious sensitivities, revealing attire, and perceived negative influences. The findings highlight the issues created by these restrictions, such as the potential impact on international artists, the subsequent reduction in Malaysia's attraction as a cultural tourism destination, and its standing in the global entertainment industry. The study emphasizes the importance of balanced regulatory regimes that respect local values while meeting the aspirations of international artists. Differentiated rules throughout Malaysian regions, as well as more communication with overseas stakeholders, are recommended to facilitate cultural interchange while preserving national identity.