UiTM, Faculty of Business Management
(2023)
MKT950: International Marketing.
[Teaching Resource]
(Unpublished)
Abstract
This subject takes on a research issue approach to global marketing. The area of study includes the world marketing environment, its culture, customs and practices, political, the global economic environment and the legal environment. Analyses of global marketing programs and strategies include global marketing research, product decisions, pricing decisions, promotional policy, distribution decisions, logistics and internet/e-marketing issues.
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Faculty of Business Management UNSPECIFIED |
| Subjects: | L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
| Collections: | AIMS UiTM |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/123498 |
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