UiTM, Faculty of Business Management
(2023)
MKT750: Marketing Management.
[Teaching Resource]
(Unpublished)
Abstract
This course provides students with a methodology for analyzing marketing situations and developing strategic decisions and plans. Marketing concepts is emphasized to allow students to appreciate its application in the development of effective marketing strategies. In particular this course will prepare students to undertake other courses such as Operations Management, Strategic Management, Decision Analysis and Business Project.
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Faculty of Business Management UNSPECIFIED |
| Subjects: | L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
| Collections: | AIMS UiTM |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/123495 |
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