MKT410: Introduction to Marketing

UiTM, Faculty of Business Management (2023) MKT410: Introduction to Marketing. [Teaching Resource] (Unpublished)
Abstract

This course introduces the principles and practice of marketing. It includes the basic concept and philosophies in marketing, market segmentation, targeting and positioning as well as marketing mix (4P’s). In addition, areas on consumers’ buying behavior, marketing environment and marketing role in strategic planning and society are also emphasized.

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Item Type: Teaching Resource
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UiTM, Faculty of Business Management
UNSPECIFIED
Subjects: L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Collections: AIMS UiTM
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/123493
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