UiTM, Faculty of Business Management
(2023)
MKT410: Introduction to Marketing.
[Teaching Resource]
(Unpublished)
Abstract
This course introduces the principles and practice of marketing. It includes the basic concept and philosophies in marketing, market segmentation, targeting and positioning as well as marketing mix (4P’s). In addition, areas on consumers’ buying behavior, marketing environment and marketing role in strategic planning and society are also emphasized.
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Faculty of Business Management UNSPECIFIED |
| Subjects: | L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
| Collections: | AIMS UiTM |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/123493 |
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