Abstract
Marketing can defined as a "satisfying needs and wants through an exchange process". In addition, marketing also can be defined as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange that satisfy individual and organizations objectives. One famous marketing expert called marketing as the creation and delivers of standards of livings. Marketing is one most important part in running up a business. Without a suitable marketing plan, business may never achieve its goals and resources such as money, energy and time can be wasted. Marketing is a key part of business success and we must use marketing plan as a basis for executing marketing strategy. A marketing plan sets out to clear objectives and lists the action that can help us to achieve our target. From the definition of marketing itself, it will not guarantee sales, but a well research and coherent marketing plan will give entrepreneurs a much better chance of building long-term, profitable relationships in the business. So the task of marketing department of Car Vacay is to fulfil our customer's needs, try to solve the problems effectively if it occurred in our business. At the same time we want to achieve the targeted profits. A lack of understanding of the marketing concept can result in poorly developed product that fails to meet the customer's needs and wants. This can hamper marketing efforts and affect our sales performance, overall business expansion and progress. Products differentiation provides our business a longer lasting competitive advantage. The durability of the strategy tends to make it more attract. In our business, we are introducing our service which was had been produced before and until now at foreign country such as japan and china. We produce the service that provide the transportation with different vacation packages that folly completely the needs and necessary for the customer. The equipment provided that can easily the customer is includes with the space for overnight, cook, shower and many more. In statistic showed that our transportation for vacation which can save the cost of vacation and save the time as well is one of targeted service that everybody are looking for nowadays and we take the advantage of that by innovatively produced a better service , and difference kind of every 4 packages of vacation such as family and partner holiday, student study trip and tourists. Most Malaysian and outsiders love trying and making new kind of vacation and travel and make our service of Car Vacay is definitely worth for them.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Ismail, Maidatul Amalina 2014294364 Sutian, Signnoreta 2014242908 Karim, Arina Hafizah 2014294102 Jinik, Haffizan 2014423122 Awang, Azarinah 2014834082 Ak Hanif, Dk Nurul Ferra 2014694172 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies |
| Keywords: | Marketing, Operational, Financial, Entrepreneurship |
| Date: | 2016 |
| URI: | https://ir.uitm.edu.my/id/eprint/123457 |
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