Abstract
The food business in our country is getting wider and became a something that very popular amongst everyone. Because of that, our company want to venture in this kind of business which is edible plate with many purposes that can attract more customers. The name of our company is Legacy Company. Legacy Company is located at Sulaman Sentral, PH 2, Jalan Sepanggar, Kota Kinabalu, 88999, Sabah that allows the entire family to have their craving satisfied in one convenient location. We, Legacy Company, saw the opportunity that this business has the potential of success provided that it is handled efficiently. The people have always needed to eat as it was of the one of basic life and usually will use the plate. Moreover, during the seasonal festival, our sales will be rising as many of users will buy our products. This is because, during the festival, many people will come to celebrate the festival together, thus, by using our product it will help the users as they did not have to wash the plate after used it. Additionally, our business will applied relationship marketing towards the partner, workers, potential prospect, customer as well as our supplier. Our business will focused mainly on the relationship with them respectively to maintain good long-term relationship and simultaneously selling our product altogether. Our Vision is to be the largest company that manufacturing edible plate in Sabah. We want to be the leading market in this business. We want to market our product in all area in Sabah and if possible to the peninsula Malaysia.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Abin, Alverine 2013739583 Guido, Ervina 2013327353 Linggahan, Carmel Todorom 2013780897 Udin, Nurul Fitry Hadijar 2013924125 Bandar, Siti Nornazirah 2013589829 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies |
| Keywords: | Marketing, Operational, Financial, Entrepreneurship |
| Date: | 2015 |
| URI: | https://ir.uitm.edu.my/id/eprint/123389 |
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