Escreme Licious

The name of our company is EsCreme Licious and it is formed as a partnership company. We will sell our very own handmade ice-cream and related products that are suitable to be consumed together with our ice-creams. The target markets for our products are teenagers and kids. Our business is located at Centre Point Shopping Mall in Kota Kinabalu. We chose this location because it matches with our target markets. Centre Point Shopping Mall is located in the centre of Kota Kinabalu city; it serves many communities and considered as a premier retail facility in the city. Almost everyday teenagers and families with kids come to hangout in Centre Point and this situation has been one of the main factor we choose this location. We provide four unique flavours of ice-creams which are chocolate mixed with strawberry, red-bean, Horlicks mixed with Oreo and banana mixed with peanut butter. Based from our research, the competitors in this location mostly only sell vanilla flavoured ice cream which has been one of the factors for us to produce these unique flavours of ice creams. Our ice-creams will be sold in cups and buns. All the partners together with the workers will be managing our business. Dayangku Fifie will be the CEO and Operation Manager, Nur Shafiqah will be handling the Marketing Manager position, Christiella Dahulim will be the Administration Manager while the Financial Manager position will be filled by Amar Shahwan. A worker will be hired in order to help us in producing the ice-creams. According to the preliminary timetable, it is anticipated that our business will be operational for business in May 2015.