Abstract
Plug & Twist was established by Izzatur Najlaa, Noratikah Ashikin, Nur Azreen, Putri Khalilah and Noor Umi Maziyyah on 1 January 2018. They rent a small shop in level 2, In Imago Shopping Mall. They started the capital with RM500 000 to established the shoes designer and manufacture industry. In the organization, we have marketing, operating, financial and admin that lead by one CEO of the company. Our shoe shop are placed at the strategic place which in the biggest and popular mall in Kota Kinabalu town which be the most attractive mall in Sabah. It not only visited by Kota Kinabalu people, but it also attract the whole Sabah people to come. Plug & twist serve a special convenient heels for the woman to them look more confident and elegant. According to this modern era, woman is always need and has to come out with elegant styles especially on working days. So they tend to use high heels to make the outfits much better and more stylist. Plug & Twist is to introduce women out there about how convenient shoes is when it is have different height of heels in one flat shoes. It is to help them to feel more comfortable and happy while working or going anywhere. The customers can choose type of heels they want to use during their day according to their situation. By having shoes from Plug & Twist, they no need to buy different shoes to get a different height of heels because on Plug & Twist they only need to change the heels that we provide in one box. Moreover, they can reduce their cost, they also can reduce their time and space to place various type of shoes in the car or in the office. We Plug & Twist, saw the opportunities in this market of selling shoe because design that we serve to the customer are the limited design which the customers just need to pluck and twist the heels to change the height of heels based on their own comfort. The people always need a comfortable, convenient and elegant shoes to make them always be confidence on their appearance especially for working woman. Plug & Twist see this way in this market by taking an advantage of all these people's need especially when there are no shoe company sell this kind of convenient shoes.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Ismail, Izzatur Najlaa 2017472738 Yunos, Nur Azreen 2017806146 Mohd Rasidi, Noor Umi Maziyyah 2017608396 Bakri, Putri Khalilah Irani 2017299718 Abdul Rahman, Noratikah Ashikin 2017677788 |
| Contributors: | Contribution Name Email / ID Num. Advisor Mohamad, Mohammad Firdaus moham2373@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies |
| Keywords: | Marketing, Operational, Financial, Entrepreneurship |
| Date: | 2019 |
| URI: | https://ir.uitm.edu.my/id/eprint/123271 |
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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