Gym Junkies

Gym Junkies is a start up fitness service centre establishment located in Suria Shopping Mall. Gym Junkies expects to catch the interest of a regular loyal customer base with its broad variety of fitness services. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. Gym Junkies aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. Our fitness centre incorporated in Kota Kinabalu and is equally owned and managed by its five partners. Each of .the partners has the expertise in their field. Muhd, Arif Firdaus, the General Manger of Gym Junkies are being accompanied by four other partners, that is Nur Hidayah as Administrative Manager, Nur Ashima the Marketing Manager, Precious Chikita as Operational Manager and Shirley Lojumin, the Financial Manager. The company intends to hire nine employees, which include five gym trainers and four zumba and yoga instructors. Gym Junkies offers a broad range of fitness equipment, all from high quality machine. Gym Junkies also provide other equipment for each of the service available. For example, yoga mate for yoga class will be provided and customers need not to worry about forgetting to bring their own mate. Not only that, a mini store is also provided where bunch of gym equipment are being sell there. We are keen to establish a large regular customer base, and will therefore concentrate our business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. High visibility and competitive service are critical to capture this segment of the market. And we expect to raise our profit of 20% each of every month.