Abstract
BORNEO LEGEND & ADVENTURE ARTS is a company that operation in selling products, which is a souvenir, based on Sabah old folklore stories and interesting places in Sabah. BORNEO LEGEND & ADVENTURE ARTS are trying to bring Sabah state in the eye of the whole world by using the old folklore stories and interesting places in Sabah. By doing that, BORNEO LEGEND & ADVENTURE ARTS will tell the stories in souvenirs form to the customers and BORNEO LEGEND & ADVENTURE ARTS will surely share the legend stories in Sabah as well as interesting places to our beloved customers. BORNEO LEGEND & ADVENTURE ARTS is trying to attract more customers especially the foreign tourists around the world as well as local customers. To make this successful, BORNEO LEGEND & ADVENTURE ARTS using more advertising types such as e-commerce, public relation in term of Facebook page and Instagram , banners, brochures, promotional mix, sales promotions, personal selling such as face to face. BORNEO LEGEND & ADVENTURE ARTS also will do some questionnaires from customers to get feedback of business's products and we will improve the products in order to satisfy our beloved customers. BORNEO LEGEND & ADVENTURE ARTS's products available in three sizes, which are large, medium and small. Different size will come out with different prices and the customers can get any size of souvenirs they want.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Modi, Fiviannie Feyanti 2012948525 Kinidih, Izzati 2012939703 Rusle, Fadiatun Nabilah 2012712111 Akim, Calveiana G. 2012570895 Noor, Norlinnor 2012779221 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Accountancy |
| Keywords: | Marketing, Operational, Financial, Entrepreneurship |
| Date: | 2014 |
| URI: | https://ir.uitm.edu.my/id/eprint/122569 |
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