Freshbite Enterprise

Foods are the basic necessity of human being to live in the world. It is similar when being a student. When we want to study, we must eat properly in order to gain energy for body and our brain. We had discovered some problems in a university life whereby the student rarely taking their breakfast in the morning. Also, they having problem to find a food premise that is operating 24 hours for the available food. Through those problems, we take it as an opportunity to make a business of our company, FRESHBITE Enterprise being established to offer food in a vending machine. It is dedicated to people who need foods available for 24 hours and reduce congestion in the food premise. Our company focusing on the students' life which in university whereby it is based on partnership and has five (5) members which are General Manager, Administration Manager, Marketing Manager, Operation Manager and Financial Manager. The business capital is amounted to RM62,700. We are targeting the Universiti Teknologi Mara (UiTM) Sabah as our main location to place the vending machine. Basically, we offer buns in the vending machine. We received the products (buns) from the Bumiputera Textile Centre (BTC BERHAD) and filled up the food vending machine according to the schedule given. We have analyzed our competitors based on ten (10) miles radius from our location of products. Their characteristics are different than our company but the similar is they offer food and beverages (F&B) service and also targeting the university student. However, our product are focusing more on the accessibility and availability whereby we make sure that the customer can always depends on our product anytime and anywhere. Our market share has achieved 17% followed by the three (3) main competitors. Since, the vending machine is for contingency matter, therefore the market share is still small than the other. Our operation plan has purchase eight (8) vending machines which cost us RM 26,400. We paid it using our initial capital contribution from each of the members. The product purchase monthly RM9, 072. The overhead cost is RM296 and the cost for maintenance is RM150. Based on the following cost, our financial has concluded that our sales projection has increased 3% and 5% on year 2015 and 2016 respectively. Our working capital for second year is 1% and third year is 2%. In conclusion, our company has gain net profit margin has increased from RM11, 764 to RM28, 425 and the third year is RM46288.