Abstract
In our business, we have decided in naming our business company as Pohon Emas Enterprise. A simple name to make people easy to remember our company's name and will be known easily. Our business location is located at Kg. Pengalat Besar, somewhere at Papar area. It is a strategic and suitable location to build our office. We are providing a canopy services which have several packages that can be chose by the customer based on the suitability of their event. We are also providing the service of setting-up the canopy set to the customer's place. The purposes of our business plan are including for raising the capital support through the bankers, capitalist, and inventors and this business plan is also functioning as our guidelines of day to day for our business activities. We hope that this plan can make the bankers, capitalist, and inventors in raising us the capital support and our business can run smoothly by reference to our business plan. Our company is targeting the people or the couples that tend to held a wedding ceremony in village area or in open places (outdoor) which are absolutely need the canopy set service and affordable for paying us. We are using the 4P's marketing mix namely product, pricing, place, and promotion strategy in reaching to our customer which then bringing us the effective marketing strategies such as quality service, service guarantee, efficient operation, satisfying customer needs, and be friendly to the customers. The management of our company is fully controlled by our General Manager, Muhammad Awis Al-Qarni Bin Zaharullah which is also held the position as Operational Manager. Then, he is helped by Siti Norefasyafikah Binti Tadjudin as his Administrative Manager, Clarlis Lojuin as the Marketing manager and Mohammad Ariffin Bin Basni as the Financial Manager of the business company. Based on the size of our market and our defined market area, our forecast sales for the first year are RM 210,000. The salary for each of the managers is will be equal based on the monthly profit.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Lojuin, Claris 2010441096 Basni, Mohammad Ariffin 2010202314 Tadjudin, Sitinorefasyafikah 2010601824 Zaharullah, Muhammad Awis Al Qarni 2010627984 |
| Contributors: | Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Plantation and Agrotechnology |
| Keywords: | Marketing, Operational, Financial, Entrepreneurship |
| Date: | 2012 |
| URI: | https://ir.uitm.edu.my/id/eprint/122559 |
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