Technology blueprint: Smart Anti-Drowsy Headrest

The Smart Anti-Drowsy Headrest is an innovative safety-focused product designed to reduce road accidents caused by driver fatigue and microsleep. It integrates non-contact dry EEG sensors and heart rate monitoring into a memory foam car headrest, providing real-time drowsiness detection and immediate alerts by vibration and sound. This product offers a hands-free, comfortable, and user-friendly solution that targets long-distance drivers, e-hailing drivers, and logistics workers especially relevant in the Malaysian market where fatigue-related accidents remain a serious concern. According to the first market surveys carried out, there were more than 90 per cent prospective users who had showed interest in the product. The potential market, which is estimated to be 10,000 units in the 1st year to 15,000 units in the 3rd year, is predicted to see RM3.6 million worth of revenue in the 1st year. The strategies of the company include market penetration via online media, online selling, assignments with carriers of ride-hailing services, and direct-to-fleet deliveries. The business will have adequate profits to sustain the business with a retail price of RM300 and a projected profit margin of 30 percent of the retail price. The Smart Anti-Drowsy Headrest provides a low-cost, non-intrusive, and easy-to-access, compared to avenues and solutions that are currently available, such as mobile fatigue apps, in-car camera systems, or high-end ADAS. This is shown in the main benefit of its use of a dual-sensor, ergonomic design, compatibility with any standard car seat, being an all-inclusive item in the smart mobility category. The company is managed by four skilled people who have the knowledge of business, engineering, operation, finance, and marketing. As a unit they make a competent management team having the same vision to solve a true problem with a meaningful solution. This venture is scalable, built to last, and timely since it offers a strong fit between products and the market, scale, and a clear demand perspective in the context of enhancing road safety and saving lives.