Technology blueprint: Smart Localised Drying Asistant (SLDA)

Smart Localized Drying Assistant (SLDA) is a smart drying rack that is mounted on the ceiling and created to solve indoor laundry problems among urban residents, particularly those residing in high-rise apartment complexes. Nurtify Ventures developed SLDA, which employs smart technologies such as AI automation, temperature and humidity sensors, UV-C sterilization, solar energy, and two-language voice assistants to provide a hygienic, space-saving, and effective way to dry clothes. The product is unique among local and foreign competitors as it comes with the solution of common market deficiencies like energy dependency, limited localization, and competitive prices. Target market segments include urban residents, professional workers, aged people, and green-conscious users, particularly in areas like Kuala Lumpur, Selangor, Johor Bahru, and Penang. All of these segments face shared pain points of limited outdoor drying space, unstable climatic conditions, and the need for convenient and eco-friendly appliances. Survey results showed 96.7% satisfaction with SLDA's drying performance and 100% satisfaction with its bilingual control panel, which indicates high market demand and product usability. SLDA's competitive advantage comes in the form of its solar-electric hybrid power source, AI-based drying system, and Bahasa Malaysia-supporting bilingual app when the features that are currently not available from other brands like Xiaomi or Foxydry. The device also comes at a competitive price of RM600, which is within reach of the mid-range market, while still having high-end features. Financial projections show stellar profitability, with estimated net profits of RM832,434 in 2025, RM1.08 million in 2026, and RM1.44 million in 2027, based on presumed sales expansion and a 30% profit margin. The firm is led by a seasoned management team of competent individuals in technology, finance, operations, marketing, and leadership. The core roles are Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Financial Officer (CFO), Chief Technology Officer (CTO), and Chief Marketing Officer (CMO), where defined roles and relevant experience are well established. Outsiders hired as professionals assist the company with legal consultancy, branding, and accounting services to be operationally ready and compliant.