Technology blueprint: Smart & Protective Shoe Rack

The Smart & Protective Shoe Rack is an innovative furniture solution designed to address the modern need for organized hygienic and smart shoe storage. Integrating smart technology, this product features a mini exhaust fan, a nebulizing fragrance diffuser and an automatic sensor system that monitors air quality and activates the fan and diffuser when needed. The use of high-quality, moisture-resistant materials and a cushioned seating area adds practicality and comfort for users. Targeting young adults aged 21 to 30 years, with a focus on students and young working adults living in urban cities like Kuala Lumpur and Selangor, the product is intended to serve individuals who value cleanliness, convenience and smart living solutions. The target market, according to market research, is about 22,000 potential customers with sales anticipation of 5,000 units for the first year, increasing annually as brand awareness grows. The competitive edge of the product lies in its innovative combination of smart features and multifunctional design, which differentiates it from traditional shoe racks offered by existing brands. Through an effective marketing strategy of online advertising, internet-based sales platforms and focused physical locations, the business will aim to build its market presence while maintaining its competitive pricing at RM579.15 per unit.