Abstract
This study is about metrosexuai male students in UiTM Sabah. The main focus to be investigated is their lifestyle, behavior and physical appearance. The researchers put 3 main variables as a theory of the impact factors towards this type of male. The 3 main variables are personal variables (i.e. self-image consciousness, ageing effects, physical attractiveness, state of health), socio-cultural variables (i.e. beliefs, lifestyle), and marketing variables (i.e. advertising, purchase situation). The researchers use questionnaire in order to achieve the answer about this study. The respondents that will be reached is 100 respondents which all of them are UiTM male students. This study was done only for 3 months which started at the month of August until the month of October. Madam Sharifah Nurafizah is the guider of this research and 5 persons will do the research.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohamad, Muhd. Hilmi 2006147441 Suwae, Rugayah 2006147359 Berahim, Siti Noraishah 2006147365 Masri, Siti Syazwani 2006147383 Jasman, Zurimah 2006147373 |
| Contributors: | Contribution Name Email / ID Num. Advisor Syed Annuar, Sharifah Nurafizah shari339@uitm.edu.my |
| Subjects: | H Social Sciences > HQ The family. Marriage. Woman > Life style |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Diploma in Business Studies |
| Keywords: | Lifestyle, Behavior, Physical Appearance |
| Date: | 2009 |
| URI: | https://ir.uitm.edu.my/id/eprint/122283 |
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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