Mansor, Nur Aliah and Mat Nawi, Nor Maizana
(2024)
Kempen “Love Your Journey” Hagley West: membina komuniti jenama melalui pengembaraan.
Bulletin.
Universiti Teknologi MARA, Terengganu.
Abstract
Hagley West (https://www.hagleywest.com/ pages/our-story), sebuah syarikat jam tangan daripada UK, menggabungkan pengembaraan dengan naratif peribadi dengan kempen pemasaran mereka “Love Your Journey”. Kempen ini menggunakan platform TikTok melalui naratif pengembaraan melalui mata pengasasnya, Tim Hayden (https://www.youtube.com/@ HagleyWest).
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Mansor, Nur Aliah aliah@utar.edu.my Mat Nawi, Nor Maizana UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. Chief Editor Zulkornain, Luqmanul Hakim UNSPECIFIED |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Malaysia Academy of SME and Entrepreneurship Development (MASMED), UiTM Terengganu |
| Journal or Publication Title: | Info Usahawan |
| ISSN: | 1823-6421 |
| Keywords: | Hagley West, Syarikat jam tangan, Platform TikTok |
| Date: | 2024 |
| URI: | https://ir.uitm.edu.my/id/eprint/122226 |
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