Amirrudin, Faizatul Akmam and Ahmad Jamil, Norina
(2024)
Why TikTok is a game-changer for modern business?
Bulletin.
Universiti Teknologi MARA, Terengganu.
Abstract
Social media platforms are becoming vital tools for businesses in the digital era to engage with their customers, increase brand recognition, and drive business growth. Among these platforms, TikTok stands out as a rapidly growing space that offers unique opportunities for businesses. With its massive and diverse user base, engaging content formats, and powerful algorithm, TikTok provides businesses with numerous benefits that can significantly enhance their marketing and outreach efforts.
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Amirrudin, Faizatul Akmam akmamamir671@uitm.edu.my Ahmad Jamil, Norina norina0048@uitm.edu.my |
| Contributors: | Contribution Name Email / ID Num. Chief Editor Zulkornain, Luqmanul Hakim UNSPECIFIED |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Malaysia Academy of SME and Entrepreneurship Development (MASMED), UiTM Terengganu |
| Journal or Publication Title: | Info Usahawan |
| ISSN: | 1823-6421 |
| Keywords: | Social media platforms, TikTok |
| Date: | 2024 |
| URI: | https://ir.uitm.edu.my/id/eprint/122122 |
