Why TikTok is a game-changer for modern business?

Amirrudin, Faizatul Akmam and Ahmad Jamil, Norina (2024) Why TikTok is a game-changer for modern business? Bulletin. Universiti Teknologi MARA, Terengganu.

Abstract

Social media platforms are becoming vital tools for businesses in the digital era to engage with their customers, increase brand recognition, and drive business growth. Among these platforms, TikTok stands out as a rapidly growing space that offers unique opportunities for businesses. With its massive and diverse user base, engaging content formats, and powerful algorithm, TikTok provides businesses with numerous benefits that can significantly enhance their marketing and outreach efforts.

Metadata

Item Type: Monograph (Bulletin)
Creators:
Creators
Email / ID Num.
Amirrudin, Faizatul Akmam
akmamamir671@uitm.edu.my
Ahmad Jamil, Norina
norina0048@uitm.edu.my
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zulkornain, Luqmanul Hakim
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Malaysia Academy of SME and Entrepreneurship Development (MASMED), UiTM Terengganu
Journal or Publication Title: Info Usahawan
ISSN: 1823-6421
Keywords: Social media platforms, TikTok
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/122122
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122122

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