Business continuity and competitive advantage in ecotourism

Located on the island of Borneo, Sarawak is one of the ethnically, culturally, and linguistically diverse states in Malaysia. As a home of 31 ethnic groups, Sarawak offers a unique abundance of culture, adventure, nature, food, and festivals (CANFF). This case study explores the integration of innovative ecotourism strategies at Nature’s Resort & Spa to enhance sustainability and competitiveness. The study highlights the impact of community participation and the role of local staff in enhancing ecotourism experiences. Through these multifaceted approaches, Nature’s Resort & Spa aims to create a sustainable and competitive ecotourism destination that benefits both visitors and the local community