Managing perception and expectation in healthcare sector

Ismail, Mohd.Fais and Mohd Nor, Nurul Nadiah and Selamat, Nuramalina and HusainA, Sofiah Amir and Hamsaruddin, Siti Noorfairuz and Mansor, Noor Farazeha and A. Aziz, Nurul Asyirah and Yasib, Sheery Hazmah and T.K. Muthu Koya Thangali, Thahira Bibi (2025) Managing perception and expectation in healthcare sector. In: Case Study: Global Business Strategy And Sustainability. First Edition: 2025 ed. Series 1 . Universiti Teknologi MARA Cawangan Johor Kampus Pasir Gudang, Universiti Teknologi MARA, Johor, pp. 37-46. ISBN 978-967-0033-37-2

Abstract

This study explored the critical success factors in managing perception and expectation within the healthcare sector. In an industry where trust and satisfaction are vital, effective management of stakeholder perceptions is essential for organizational success. This study aimed to provide insights for healthcare leader to enhanced their strategies in meeting the evolved expectations of patients and stakeholders, ultimately contributed to improved healthcare outcomes and organizational resilience

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Ismail, Mohd.Fais
UNSPECIFIED
Mohd Nor, Nurul Nadiah
UNSPECIFIED
Selamat, Nuramalina
UNSPECIFIED
HusainA, Sofiah Amir
UNSPECIFIED
Hamsaruddin, Siti Noorfairuz
UNSPECIFIED
Mansor, Noor Farazeha
UNSPECIFIED
A. Aziz, Nurul Asyirah
UNSPECIFIED
Yasib, Sheery Hazmah
UNSPECIFIED
T.K. Muthu Koya Thangali, Thahira Bibi
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Advisor
T.K. Muthu Koya Thangal, Thahira Bibi
232881
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
R Medicine > RA Public aspects of medicine > Medical centers. Hospitals. Dispensaries. Clinics > Hospitals. Health facilities
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Arshad Ayub Graduate Business School
Series Name: Series 1
Page Range: pp. 37-46
Keywords: Managing perception, Healthcare
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/122020
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