Vivy Yusof: Malaysian fashion icon and social media–savvy businesswoman

Naseri, Roszi Naszariah Nasni (2022) Vivy Yusof: Malaysian fashion icon and social media–savvy businesswoman. Bulletin. Universiti Teknologi MARA, Terengganu.

Abstract

Vivy Sofinas Yusof (popularly known as Vivy Yusof) is a successful and well-known Malaysian entrepreneur. She is the Co-Founder of the dUCk group together with her husband, Fadzaruddin Anuar, who holds the position of Chief Creative Officer of the company. The dUCk Group is an e-commerce fashion company which was launched in May 2014. The company sold headscarves and expanded to accessories, cosmetics, stationery, and home and living products.

Item Details

Item Type:	Monograph (Bulletin)
Creators:	Creators Email / ID Num. Naseri, Roszi Naszariah Nasni roszinaseri@uitm.edu.my
Contributors:	Contribution Name Email / ID Num. Chief Editor Nik Jaafar, Nik Fazlin Hiryati nikfa738@uitm.edu.my
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Malaysia Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title:	Info Usahawan
ISSN:	1823-6421
Keywords:	Vivy Sofinas Yusof, Savvy businesswoman
Date:	2022
URI:	https://ir.uitm.edu.my/id/eprint/121908

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