Omar Ali, Siti Rapidah and Jusoh, Zuraini
(2022)
Malaysia's 2022 social media marketing trends.
Bulletin.
Universiti Teknologi MARA, Terengganu.
Abstract
We saw the continuous growth of social commerce in 2022, which allowed users of social media to buy things on social media. Brands and marketers will keep using these and integrating social commerce into their sales strategy. Social media sites are anticipated to keep growing in popularity as consumer purchasing destinations in 2023. Social networks are constantly changing to become retail platforms, from shoppable posts to Instagram Storefronts. The following are Malaysia's current trends in digital marketing
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Omar Ali, Siti Rapidah sitirapidah@uitm.edu.my Jusoh, Zuraini UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. Chief Editor Nik Jaafar, Nik Fazlin Hiryati nikfa738@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Malaysia Academy of SME and Entrepreneurship Development (MASMED), UiTM Terengganu |
| Journal or Publication Title: | Info Usahawan |
| ISSN: | 1823-6421 |
| Date: | 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/121750 |
