Malaysia's 2022 social media marketing trends

Omar Ali, Siti Rapidah and Jusoh, Zuraini (2022) Malaysia's 2022 social media marketing trends. Bulletin. Universiti Teknologi MARA, Terengganu.

Abstract

We saw the continuous growth of social commerce in 2022, which allowed users of social media to buy things on social media. Brands and marketers will keep using these and integrating social commerce into their sales strategy. Social media sites are anticipated to keep growing in popularity as consumer purchasing destinations in 2023. Social networks are constantly changing to become retail platforms, from shoppable posts to Instagram Storefronts. The following are Malaysia's current trends in digital marketing

Metadata

Item Type: Monograph (Bulletin)
Creators:
Creators
Email / ID Num.
Omar Ali, Siti Rapidah
sitirapidah@uitm.edu.my
Jusoh, Zuraini
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Nik Jaafar, Nik Fazlin Hiryati
nikfa738@uitm.edu.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Malaysia Academy of SME and Entrepreneurship Development (MASMED), UiTM Terengganu
Journal or Publication Title: Info Usahawan
ISSN: 1823-6421
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/121750
Edit Item
Edit Item

Download

[thumbnail of 121750.pdf] Text
121750.pdf

Download (625kB)

ID Number

121750

Indexing

Statistic

Statistic details