Abstract
Shining Umbrella is located in Sinsuran, near the Centre Point Sabah and K K Plaza that allows the entire family to have their needs satisfied in one convenient location. Shining Umbrella serves adult, teenagers, and kids and provides them a useful product that can make their life more easier as our product are made with the light so that they can use to protect them from rains and at the same time they have the light to lighten their ways. While there are many shops selling umbrella that only use to protect from sunlight and rainy day, but for Shining Umbrella will excel due to its creative and useful product such as multi-used. Shining Umbrella will slowly but surely gain market share as it is a good product that can gives the satisfaction for the entire family. Lastly, Shining Umbrella's got a very strategic location as many people come to that location. People across Sabah have decided to use our product when they want to fulfill their needs. For example, the umbrella use for works or for outdoor activity with the useful light through the umbrella. Besides, the umbrella has their own style that can make people attract with our products. Shining Umbrella has foreseen this opportunity to provide the finest and highest quality of product and styling to all people, despite their age or gender. This has shown that Shining Umbrella has the caliber to be the one of the most successful business in Sabah. We, Shining Umbrella, saw the opportunity that this business has the potential of success provided that is handled efficiently. All people have always need an umbrella to protect them from sunlight, rains and also need a light to enlighten their ways when it is difficult to see their ways clearly. They will feel more comfortable and no need to bring torchlight and umbrella as our product has already combined it together. Shining Umbrella sees this as a way to prosper in this market, by taking advantage of all these people needs.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Musa, Nurriana 2013935601 Humphrey, Cynthia Lynn 2013478362 Ginibol, Nelly 2013290576 Julian, Allynor Ezra Cassandra 2013636548 Mohd Rais, Norshazleena Shalin 2013166429 Juanis, Eva Hanny 2013613652 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Accountancy |
| Keywords: | Marketing Plan, Operational Plan, Financial Plan, Entrepreneurship |
| Date: | 2015 |
| URI: | https://ir.uitm.edu.my/id/eprint/121689 |
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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