Abstract
A brassiere commonly referred to as a bra that is a woman's undergarment that supports her breasts. Bras are typically form-fitting and perform a variety of functions and have also evolved into a fashion item. Women usually wear bras to support their breasts, which may be related to their desire to conform to social norms such as a dress code. Many women mistakenly believe bras prevent breasts from sagging. In fact, breasts naturally sag as a woman ages, depending on her breast size and other factors. Some researchers have found evidence that wearing a bra may actually contribute to sagging because they weaken the supporting ligaments. Changing social trends and novel materials have increased the variety and complexity of available designs, and allowed manufacturers to make bras that in some instances are more fashionable than functional. Bras are a complex garment made of many parts, and manufacturers' standards and sizes vary widely between brands, making it difficult for women to find a bra that fits them correctly. About 90% of women wear bras, but about 75-85% of women who wear bras are wearing the wrong size. Researchers have found a link between obesity and inaccurate bra measurement. A badly fitted bra can contribute to a variety of health problems, including back pain, breast pain, neck and shoulder pain, numbness and tingling in the arm. and headaches.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohammad, Nurfazira 2011241854 Sahari, Nuralfera Syuhada 2011613828 Alfred, Alta Jean 2011823142 Asni, Mohd. Alif Syafiq 2011857328 George, Rachelita 2011258586 David, Elsie 2011846922 |
| Contributors: | Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Plantation and Agrotechnology |
| Keywords: | Marketing Plan, Operational Plan, Financial Plan, Entrepreneurship |
| Date: | 2013 |
| URI: | https://ir.uitm.edu.my/id/eprint/121670 |
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