Comealth Brassiere Sdn Bhd

Mohammad, Nurfazira and Sahari, Nuralfera Syuhada and Alfred, Alta Jean and Asni, Mohd. Alif Syafiq and George, Rachelita and David, Elsie (2013) Comealth Brassiere Sdn Bhd. [Entrepreneurship Project] (Unpublished)

Abstract

A brassiere commonly referred to as a bra that is a woman's undergarment that supports her breasts. Bras are typically form-fitting and perform a variety of functions and have also evolved into a fashion item. Women usually wear bras to support their breasts, which may be related to their desire to conform to social norms such as a dress code. Many women mistakenly believe bras prevent breasts from sagging. In fact, breasts naturally sag as a woman ages, depending on her breast size and other factors. Some researchers have found evidence that wearing a bra may actually contribute to sagging because they weaken the supporting ligaments. Changing social trends and novel materials have increased the variety and complexity of available designs, and allowed manufacturers to make bras that in some instances are more fashionable than functional. Bras are a complex garment made of many parts, and manufacturers' standards and sizes vary widely between brands, making it difficult for women to find a bra that fits them correctly. About 90% of women wear bras, but about 75-85% of women who wear bras are wearing the wrong size. Researchers have found a link between obesity and inaccurate bra measurement. A badly fitted bra can contribute to a variety of health problems, including back pain, breast pain, neck and shoulder pain, numbness and tingling in the arm. and headaches.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohammad, Nurfazira
2011241854
Sahari, Nuralfera Syuhada
2011613828
Alfred, Alta Jean
2011823142
Asni, Mohd. Alif Syafiq
2011857328
George, Rachelita
2011258586
David, Elsie
2011846922
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Hazley Lai, Franklin
frank985@uitm.edu.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Plantation and Agrotechnology
Keywords: Marketing Plan, Operational Plan, Financial Plan, Entrepreneurship
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/121670
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