Quintuple helix approach in AM Zaideen Ventures Sdn Bhd

Ahmad, Nurul ‘Uyun and Mad Nordin, Mariam Firdhaus and Mokhtar, Norrashidah and Abdul Wahab, Izzati Mohamad (2022) Quintuple helix approach in AM Zaideen Ventures Sdn Bhd. Bulletin. Universiti Teknologi MARA, Terengganu.

Abstract

Going down the memory lane of three years since AM Zaideen Ventures Sdn Bhd was established in June 2018, there is a lot to share. This spin-off company, owned by Universiti Teknologi Malaysia (UTM), penetrated the market in January 2019 by commercialising HALEA™ Natural Skincare. These cosmetic products are derived from university research-based studies on a local herb called Lempoyang or its scientific name Zingiber zerumbet. After HALEA™ Natural Skincare gained a stronghold in the industry, AM Zaideen Ventures expanded its horizons by launching NatXtractTM at the ‘Dubai Expo 2020’ held in October 2021. NatXtractTM provides a service of extracting active ingredients from herbs and plants for the cosmetics, pharmaceutical, food, and beverage industries.

Metadata

Item Type: Monograph (Bulletin)
Creators:
Creators
Email / ID Num.
Ahmad, Nurul ‘Uyun
nuruluyun@uitm.edu.my
Mad Nordin, Mariam Firdhaus
UNSPECIFIED
Mokhtar, Norrashidah
UNSPECIFIED
Abdul Wahab, Izzati Mohamad
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Nik Jaafar, Nik Fazlin Hiryati
nikfa738@uitm.edu.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Malaysia Academy of SME and Entrepreneurship Development (MASMED), UiTM Terengganu
Journal or Publication Title: Info Usahawan
ISSN: 1823-6421
Keywords: HALEA™ Natural Skincare, AM Zaideen Ventures Sdn Bhd
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/121657
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