Md Pauzi, Suria Fadhillah and Mustapha, Musramaini
(2022)
Making exaggerated claim & misleading advertisement: am i wrong?
Bulletin.
Universiti Teknologi MARA, Terengganu.
Abstract
In Malaysia, the advertising sector is mostly self-regulated and governed by many laws, regulations, standards, and guidelines. The Malaysian Code of Advertising Practice, which governs printed and paidfor- space advertisements, is administered by the Advertising Standards Authority.
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Md Pauzi, Suria Fadhillah suriapauzi@uitm.edu.my Mustapha, Musramaini UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. Chief Editor Nik Jaafar, Nik Fazlin Hiryati nikfa738@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Malaysia Academy of SME and Entrepreneurship Development (MASMED), UiTM Terengganu |
| Journal or Publication Title: | Info Usahawan |
| ISSN: | 1823-6421 |
| Keywords: | Self-regulated, Laws, Regulations, Standards, Guidelines |
| Date: | 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/121642 |
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