Customer relationship management: as easy as ABC

Customer databases are not that common among entrepreneur's start-ups especially among small and medium enterprises (SMEs). A common misconception in business is there is a need to keep on finding customers to maximize sales. However, little is being said about capitalizing existing customers. SMEs need to understand that treating existing customers well would be the best source for profitable and sustainable revenue growth. Having loyal customers and repetitive purchases sometimes require lesser effort as compared to finding new ways to capture new customers. So, the big question is how to do this? The answer is by having customer relationship management (CRM).