'Data rich, information poor' phenomena: obstacle to effective information management

Information also been known as key corporate asset and it should be developed and managed in a manner consistent with its strategic value. Starting with data collection, then information that needed can be generated. Through storing process, a 'hidden' phenomenon is starting to happen in managing information. The phenomenon called "data rich, information poor" can be describe as situation where there is high volume data stored but few of the data is used or converted into information in assisting decision making or solving problem. The characteristics of D.R.I.P are lack of data extracting, scattered data storage, difficulty to find data, data not use in decision making and bad data characteristics. Factors contribute to the existence are technology development, improper data mining, information management system not integrated and no proper information policy. The solutions for it are managing electronic records, hire a record manager and proper data mining.