Clarias Fish House Company

Jamikah, Mohd Azizan and Robert, Azrie and Yussof, Nur Umara and Taha, Zurina and Saini, Ellia Syafinaz and Mustapha, Suzian (2013) Clarias Fish House Company. [Entrepreneurship Project] (Unpublished)

Abstract

Our company name is Clarias Fish House. Our company name is derived from the "ikan keli " scientific name which is called as Clarias batrachus or it is commonly known as catfish by most of local people. The reason why we named our company after its scientific name is because it is more interesting, attractive and unique from the other fish house companies. This will triggers the publics to come and visit our place. Clarias Fish House-is the place where every family's members enjoy their healthy food, which not only focusing just for the adult but also the whole family member's as well. In order to make our Sabahan people eat more healthy food and reduce the amount of fast food intake, we introduce our new healthy food menu in our restaurant which is the Clarias fish ( Ikan Keli ) dish that contains a high level of omega-3 than the other fish and proteins. We offer meals that are suitable for all ages from the age of elderly to kids. The main idea of Clarias Fish House comes from the idea whereas the increasing of obesity rate among the Malaysian due to unhealthy eating habits and tends to eat fast-foods. Thus, we decide to open up something new for the society, especially for the families. We can assure that every family that come dine in our restaurant will experience a much more healthy eating lifestyle and gain health benefits from eating our Clarias Fish. Plan location for Clarias Fish House is located at Tuaran, Kota Kinabalu. We choose this place as our location due to its strategic position whereas it have a large area that we can build our own facilities required especially for our fish farm and mostly the population of these areas are inhabited by married society. Thus we are sure that this is the suitable place for us to begin our business. Our actual target market is focused on for the people of Sabah, specifically residents of Kota Kinabalu especially people who live in Tuaran area and places nearby. By the end of the year we hope our company to be well known F&B company that offer clarias fish (catfish) and also well known brand in year 2020 all around Sabah.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Jamikah, Mohd Azizan
2010563905
Robert, Azrie
2010701807
Yussof, Nur Umara
2010846894
Taha, Zurina
2010558645
Saini, Ellia Syafinaz
2010520935
Mustapha, Suzian
2010101301
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Ag Damit, Dayang Haryani Diana
dayan457@uitm.edu.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Marketing Plan, Operational Plan, Financial Plan, Entrepreneurship
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/121391
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