Incorporating systematic advertising space in bus stop design in harmonising Penang state township

The problem presented by public transport system specifically the bus transport system has been an issue for most local authorities especially for city councils. This study revealed that poor planning of existing bus transport system is the main contributing factor to this issue. As such, a new bus transport system is proposed in which aspects of form and function is incorporated in its design focusing on practicality. The hypothesis for this study are firstly, bus stops which are designed appropriately will increase the number of passengers who frequent it; secondly, appropriate advertising space incorporated into bus stop design will increase its function as a tool for disseminating information as well as a revenue generating entity; and thirdly, systematic distribution of bus stops in the bus transport system will increase its usage and enhanced the harmony of any township. Both qualitative, which is mainly descriptive, and quantitative methods were used in collecting primary and secondary data. This study made extensive use of social networking by utilizing results from archived survey, observation and interview using questionnaire conducted at bus stop level. Findings were based on the analysis of collected primary and secondary data. Based on the findings of this study, a guideline was developed which encompassed the implementation of a multi-functional bus transport system where emphasis was on the incorporation of systematic advertising space in bus stop design. This is inline with its function in providing a social information network. The system as a whole would be both user and environmental friendly for all groups of users including the handicaps and elderly. Another function of the bus transport system being highlighted in this guideline is its role in harmonising a township. Finally, this guideline also provided solutions to maintenance problems especially those related to vandalism occurred for example improper and empty advertising space with damaged shelters.