Vogue & Vibes Co.

Lojumin, Shirly and Inin, Precious Chikita and Nazri Wong, Farah Hani and Ahmad Sah, Nur Suhadah and Ramli, Sharifah Azurah (2014) Vogue & Vibes Co. [Entrepreneurship Project]

Abstract

Vogue & Vibes Co. was incorporated as a private limited company in 2013. However our brand was established on 22nd October 2013. We major in manufacturing and selling variety types of women's shoes. Our mission is to inspire every woman to be beautifully expressed in shoes. The establishment of this company is to fulfil customers' needs and desire on various types of shoes. Our company will be located in Suria Sabah shopping mall. This is the perfect location to serve our target market since it was centrally located and easy to reach from anywhere in the metropolitan area. Besides that, this location is one of the highest in the Kota Kinabalu area. We are targeting three distinct groups of fashion-conscious female shoppers; professional workers, housewives and teenagers.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Lojumin, Shirly 2011780417 Inin, Precious Chikita 2011319533 Nazri Wong, Farah Hani 2011349747 Ahmad Sah, Nur Suhadah 2011351795 Ramli, Sharifah Azurah 2011342989
Subjects:	H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Accountancy
Keywords:	Marketing, Promotion, Pricing
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/120959