Building trust: the essentials of survey validity

Ensuring the rigour and quality of survey instruments is paramount in research, particularly during their development. Two fundamental processes that underpin this rigour are content validity and face validity, which represent the initial, yet critically significant, assessments in establishing an instrument's appropriateness and utility [1,2]. While distinct in their methodological approaches, both are indispensable for ensuring that a survey instrument accurately and comprehensively measures its intended construct. As part of my Master's degree project, I undertook these crucial steps, which ultimately contributed to the successful publication of my findings.