Ismail, Irwan and Mohamed Ahmad, Ferozah Haini and Nik Jaafar, Nik Fazlin Hiryati and Nik Hassan, Nik Fakrulhazri and Ibrahim, Norlaila
(2021)
General guideline for marketing plan (Part 1).
Bulletin.
Universiti Teknologi MARA, Terengganu.
Abstract
The marketing aspect is very important not only to existing enterprises but especially to new ventures. This plan will detail out among others; the 4Ps of the marketing mix. In completing a business plan, this section will be the starting point. Hence, you must make sure the information and figures developed are accurate and relevant.
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Ismail, Irwan UNSPECIFIED Mohamed Ahmad, Ferozah Haini UNSPECIFIED Nik Jaafar, Nik Fazlin Hiryati nikfa738@uitm.edu.my Nik Hassan, Nik Fakrulhazri nikfa480@uitm.edu.my Ibrahim, Norlaila norla5454@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Malaysia Academy of SME and Entrepreneurship Development (MASMED), UiTM Terengganu |
| Journal or Publication Title: | Info Usahawan |
| ISSN: | 1823-6421 |
| Keywords: | Service descriptions, Target market, Market size |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/119997 |
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