The evolution of entrepreneurial mindsets in the digital age

Abd Rahim, Lina Nadia and Ramlee, Nur Atiqah Zakiyyah and Salleh, Nor Fazalina and Asnawi, Nini Hartini (2025) The evolution of entrepreneurial mindsets in the digital age. Advances in Business Research International Journal, 11 (1). pp. 31-43. ISSN 2462-1838

Abstract

With everything going digital in this modern age, the world of entrepreneurship has shifted dramatically, and so has the mindsets of those navigating it. As compared to many years ago, entrepreneurs today think differently, due to the fast pace and constant change of the digital era. This paper explores how digitalization has reshaped traditional mindset of entrepreneurs by looking at three crucial factors: digital literacy, adaptability, and network orientation. Digital literacy is the set of skills and knowledge required to use digital tools and platforms effectively. Adaptability refers to the ability to adapt and adjust strategies when technology or the market changes. Network orientation is about how entrepreneurs use digital platforms and social media to build connections, find resources, and grow their businesses, often reaching far beyond domestic markets. This paper builds on the Entrepreneurial Mindset Theory (EMT) to create a framework that reflects how entrepreneurs operate in the digital age. It addresses a clear gap in the literature by connecting digital skills with the entrepreneurial mindset, which is something many older models tend to overlook. This paper includes a detailed theoretical framework and a literature matrix to help clarify key ideas. It offers fresh insights into how entrepreneurial thinking is evolving in the digital age, and suggests directions for future research to explore these changes further.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abd Rahim, Lina Nadia
linanadia@uitm.edu.my
Ramlee, Nur Atiqah Zakiyyah
UNSPECIFIED
Salleh, Nor Fazalina
UNSPECIFIED
Asnawi, Nini Hartini
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal
UiTM Journal Collections: UiTM Journals > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462-1838
Volume: 11
Number: 1
Page Range: pp. 31-43
Keywords: Entrepreneurial mindsets, Entrepreneurial mindset theory, Digital literacy, Adaptability, Network orientation, Digitalization
Date: May 2025
URI: https://ir.uitm.edu.my/id/eprint/119973
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