Understanding Facebook usage behaviours among public sector employees: a perspective of communication privacy management theory

This study explores the relationship between privacy concerns and Facebook usage behaviors among public sector employees in Penang, using Communication Privacy Management (CPM) theory. Specifically, it examines how privacy concerns—such as control, boundary rules, and linkage rules of private information that affect Facebook usage. A correlational research design was employed, with 108 respondents participating in the study. The analysis revealed no significant relationship between privacy concerns and Facebook usage behaviors, resulting in the rejection of all hypotheses. Despite these findings, it highlights the importance of raising awareness among employees about managing private information and their social media behavior. The study suggests that future research should extend the analysis to the private sector in Malaysia with a larger sample size to gain broader insights into how privacy concerns may influence social media usage in different professional contexts.