The perception of students towards receiving the quality services provided by UiTM Melaka City Campus

Universiti Teknologi Mara is the biggest higher education institution in Malaysia. With the capacity of more than one hundred thousands students at main and franchises campus, this university wants to achieve its target to have two hundred thousands students in 2010. More than that, UiTM also has a vision to become a world class university in the future. Align with this vision, UiTM give the full efforts to entertain their customers in terms of service quality and facilities. UiTM Melaka City Campus is one of city campus in Malaysia. It started operation in December 2006 with 500 bachelor students and now has more than 2000 students. The courses that offered in UiTM Melaka City Campus are Bachelor in Administrative Science, Bachelor in Accountancy, Bachelor in International Business, Bachelor in Marketing, Bachelor in Finance, Bachelor in Human Resource, Bachelor in Insurance and lastly TESL. The purpose of the establishment of UiTM City Campus is to reach the mission of UiTM in achieve target of 200,000 students in 2010. The objective of this research is basically done to identify the factors that influence service quality, level of satisfaction towards facilities provided by UiTM Melaka City Campus and the relationship between different level of students and its connection with the service quality provided by UiTM Melaka City Campus. This study is very important to UiTM Melaka City Campus as it will help them to know whether services given to their customer (students) meet customer expectations and satisfaction or not. Better service quality leads to a high student’s satisfaction and loyalty.