Business adventure - The Entrepreneur’s Quest

In an era defined by innovation, entrepreneurship, and rapidly changing economic landscapes, there is a growing need for educational tools that not only convey theoretical knowledge but also cultivate practical skills and entrepreneurial mindsets. The Entrepreneur’s Quest is an innovative educational board game designed to transform how business and entrepreneurship concepts are taught to diploma and undergraduate students. Moving beyond passive learning, the game immerses players in a dynamic simulation where they must navigate the complexities of starting and growing a business from launching a startup to managing a corporate empire. Unlike conventional board games, this game incorporates a structured knowledge system through tiered question cards covering management, marketing, strategy, and digital entrepreneurship. Players must answer these questions correctly to make strategic moves such as purchasing properties, upgrading businesses, and making investment decisions. This abstract summarizes a study that adopts a design-based research (DBR) methodology to evaluate the educational impact of the game among a cohort of diploma students. Data collected through observations and focus group discussions reveal that the game significantly enhances engagement, motivation, and comprehension of core business concepts. Students reported increased confidence in applying theory to practice, along with improvements in financial literacy, strategic thinking, and teamwork. The results affirm the game's effectiveness as both a revision tool and a platform for experiential learning. It encourages students to think critically, collaborate, and adapt to challenges as essential skills in today’s entrepreneurial ecosystem. This paper recommends integrating Business Adventure - The Entrepreneur’s Quest into entrepreneurship and management curricula to complement conventional teaching methods. It also proposes digital adaptation and content customization for broader reach and versatility. Ultimately, this gamified approach redefines how management and entrepreneurship is taught, making learning more engaging, memorable, and impactful.