Harnessing applied AI: transforming social and applied sciences in Malaysia, Disember 2024

Applied artificial intelligence (AI) refers to the practical implementation of AI technologies to solve real-world problems. In recent years, AI has become increasingly important in social and applied sciences, offering unprecedented opportunities for research and innovation. This article examines how AI is transforming these fields, highlighting its significance, current applications, and future potential. AI has significantly impacted the social sciences by enabling more precise and large-scale analyses of human behaviour and social phenomena. For example, AI models can study social behaviour patterns to predict societal trends and inform policy decisions. During the COVID-19 pandemic, policymakers used AI to analyse social media data to track public sentiment and adherence to health guidelines. This enabled policymakers to adjust realtime communication strategies to better address public concerns and improve compliance with health measures. However, integrating AI in social sciences also presents challenges, such as ensuring data privacy and addressing biases in AI models. Developing robust ethical frameworks and guidelines to mitigate these risks and ensure the responsible use of AI technologies is crucial.