The role of social media in shaping islamic entrepreneurship: ethical insights and business practices

The development of digital platforms can be characterized as a fundamental transformation in the understanding of entrepreneurship and all the practices related to it. Social networks as a specific category of such tools give modern entrepreneurs great chances to create a brand, promote it, and engage customers (Kaplan & Haenlein, 2010). Nonetheless, concerns connected with digital entrepreneurship that raise the questions of misinformation or false representation, consumer exploitation, or lack of concern for the environment have incited world discussions for the better handling of these technologies. For the Muslims, it is important to highlight the relevance of Islamic ethics in this particular area to ensure a robust and valuesbased ecosystem of entrepreneurship. The concept of falah and the principles of business transparency and justice, which are inherent in Islamic business ethics, work in such respect, especially in this computer age.