Abstract
Artificial intelligence (AI), robotics, and automation are rapidly transforming the workplace in today's fast-paced world. These technologies are revolutionizing business operations and task execution, from AI-powered customer service to self-driving vehicles. Machines excel at performing repetitive tasks; however, as technology evolves, a critical question arises: What is the role of humans in a tech-driven society? Despite advancements in AI and automation, human skills remain essential. AI can process data and perform repetitive duties, but it cannot replicate human creativity, emotional intelligence, or critical thinking. Human creativity is the driving force behind innovation, enabling companies to solve problems in creative ways, particularly in industries like marketing and design, where technology alone cannot generate original ideas (Choi et al., 2016).
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Md Zani, Rosliza rosliza568@uitm.edu.my Mohd Saad, Shakirah shakirahmdsaad@uitm.edu.my |
| Contributors: | Contribution Name Email / ID Num. Patron Said, Roshima roshima712@uitm.edu.my Advisor Shaharudin, Mohd Rizaimy rizaimy@uitm.edu.my Chief Editor Anuar, Azyyati azyyati@uitm.edu.my |
| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > Information technology. Information systems |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Research Management Institute (RMI), UiTM Cawangan Kedah |
| Journal or Publication Title: | Buletin RMU4U |
| ISSN: | 2805-475X |
| Keywords: | Artificial intelligence (AI), AI-powered customer service, Robotics |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/118672 |
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