Industrial training report: HT Global Corporation Sdn Bhd

An overview of my 24-week internship at HT Global Corporation Sdn Bhd, that was conducted from 1 May 2024 to 9 August 2024, is provided in this report on the internship. I was given responsibility for the marketing department, where I engaged mainly on e-commerce and conducted plenty of business administrative tasks, all under the supervision of Madam Lim Ken Eng, the Sales and Marketing Manager.
The report encapsulates comprehensive insights into the company's profile, my personal profile, and the range of responsibilities I executed during the internship. It includes comprehensive evaluations that are based on my firsthand observations and experiences within the organization, including PESTLE, SWOT, and SWOT matrix.
The PESTLE analysis offers a macro-environmental perspective, evaluating the Political, Economic, Social, Technological, Legal, and Environmental factors influencing HT Global Corporation. The SWOT analysis highlights the company's internal strengths and weaknesses, alongside external opportunities and threats. The SWOT matrix further synthesizes these elements to propose strategic recommendations for the company’s future growth.
Through this report, I aim to demonstrate my understanding of the industry, gained through practical exposure and hands-on experience. The recommendations derived from the SWOT matrix are intended to provide actionable insights that HT Global Corporation can implement to enhance its market position and operational efficiency.