Explainer montage video as an effective tool for development plan presentation: a case study of Manjung Smart City Action Plan, Perak, Malaysia / Che Ahmad Rahiman Che Rozaid ... [et al.]

Che Rozaid, Che Ahmad Rahiman and Hasnizam, Hadif Azwar and Shamsuddin, Muhamad Syafiq and Abdul Rashid, Mohd Fadzil and Boon Lim, Seng (2024) Explainer montage video as an effective tool for development plan presentation: a case study of Manjung Smart City Action Plan, Perak, Malaysia / Che Ahmad Rahiman Che Rozaid ... [et al.]. In: International Undergraduates Get Together 2024 (IUGeT 2024), November, Universiti Teknologi MARA, Perak.

Abstract

Modernisation nowadays, worldwide and in Malaysia, where video technology has advanced, montage techniques have become more accessible and widely adopted. Montage Video is applied in various fields, including marketing and advertising, music video, social media content, explainer videos, documentary filmmaking and personal storytelling. Especially the explainer montage video can effectively explain complex ideas, processes, or data by breaking them down into a series of visually compelling, easily digestible segments. This technique is widely used in educational, instructional, and corporate explainer videos. However, the current innovation lacks a detailed exploration of how explainer montage videos can enhance the visual presentation of new ideas in an (participatory) urban planning development plan presentation. This research project aims to innovate how explainer montage video can enhance the visual presentation of new ideas in urban and regional planning contexts, especially for development plan projects. The Manjung Smart City Action Plan, Perak real project, has been selected as the case study. Through this project design and application, the professional software Adobe Premiere Pro, Adobe After Effects and Google Earth Studio for video editing were adopted. New and innovative presenting effects, such as a specialised interface for 3D Earth animations, advanced motion graphics, and VFX, are being explored in this project. This research project has contributed to an innovative and creative idea for a montage video that revitalises the mode of typical amateur mobile video editing/ presentation tools, i.e., CAPCUT and VN, especially for pitching sessions for development plan projects in local authorities and government agencies.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email / ID Num.
Che Rozaid, Che Ahmad Rahiman
UNSPECIFIED
Hasnizam, Hadif Azwar
UNSPECIFIED
Shamsuddin, Muhamad Syafiq
UNSPECIFIED
Abdul Rashid, Mohd Fadzil
UNSPECIFIED
Boon Lim, Seng
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Team Leader
Mahyuddin, Muhammad Naim
UNSPECIFIED
Team Leader
Ahmad, Ezzat Fahmi
UNSPECIFIED
Team Leader
Mustaffa, Mohd Fadzli
UNSPECIFIED
Subjects: N Fine Arts > NA Architecture > Sustainable architecture
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Architecture, Planning and Surveying
Journal or Publication Title: Proceeding for International Undergraduates Get Together 2024 (IUGeT 2024)
Event Title: International Undergraduates Get Together 2024 (IUGeT 2024)
Event Dates: November
Page Range: pp. 405-415
Keywords: Montage video, Adobe Premiere Pro, Development Plan Pitching, Urban Planning, Malaysia
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/118180
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